How to Collect Student Testimonials for Online Courses

Student testimonials are one of the most powerful marketing tools for online course creators. They provide social proof, build trust, and significantly increase course enrollment. Here's how to collect them effectively.

Why Testimonials Matter for Course Creators

Testimonials impact your course business in multiple ways:

• Conversion Rates: Courses with testimonials convert 2-3x better
• Trust Building: Potential students trust peer reviews more than marketing copy
• Social Proof: Testimonials show real results from real students
• Platform Rankings: Some platforms favor courses with more reviews

The Challenge of Collecting Testimonials

Most students don't leave testimonials because:

• They forget after completing the course
• The process seems complicated
• They're not sure what to write
• They're not reminded at the right time

How Review Funnels Work for Course Creators

A review funnel makes collecting testimonials easy:

• Student completes course and receives a link via email or sees it in the course platform
• Student clicks link to access your review funnel
• Student provides quick feedback about their experience
• Happy students are guided to leave testimonials on Trustpilot, Google, or your course page
• Students with concerns provide private feedback
• You capture their email for your student list

Setting Up for Teachable

Step 1: Create Your Funnel

Create a review funnel with:

• Links to your Trustpilot or Google Business profile
• A thank-you gift (bonus module, resource guide, etc.)
• Custom branding

Step 2: Add to Course Completion

Include the funnel link in:

• Your course completion email
• The final module of your course
• Your Teachable course completion page

Step 3: Follow Up

Send the link 3-7 days after course completion to students who haven't engaged yet.

Setting Up for Kajabi

Step 1: Integrate with Kajabi

Create your review funnel and get the shareable link.

Step 2: Add to Course Completion

Embed the link in:

• Your course completion email sequence
• The final lesson of your course
• Your Kajabi course completion page

Step 3: Automate Follow-Ups

Set up automated emails to request testimonials from course completers.

Setting Up for Thinkific

Step 1: Create Your Funnel

Set up a review funnel with your preferred testimonial destinations.

Step 2: Add to Completion Flow

Include the link in your course completion emails and final lessons.

Step 3: Track Engagement

Monitor which students engage and follow up with those who don't.

Best Practices

• Timing: Request testimonials 3-7 days after course completion
• Make It Easy: Provide direct links and clear instructions
• Offer Value: Give thank-you gifts to all students, not just those who testify
• Show Examples: Share example testimonials to guide students
• Follow Up: Gently remind students who haven't engaged

Building Your Student Email List

Every review funnel interaction captures student emails, helping you:

• Announce new courses
• Share course updates
• Offer special promotions
• Build a community of engaged students

Using Testimonials in Marketing

Once collected, use testimonials:

• On your sales page
• In email marketing campaigns
• On social media
• In course previews
• On your website

Measuring Success

Track your review funnel performance:

• Testimonial collection rate
• Email capture rate
• Student sentiment
• Course enrollment improvements

Common Mistakes

• Asking for testimonials too early (before students complete the course)
• Only asking satisfied students
• Making the process complicated
• Not offering value in return
• Not following up with students

Conclusion

Review funnels are essential for course creators who want to collect powerful testimonials and grow their student email list. By making the process easy and offering value, you can significantly increase your testimonial count and course sales.

Start collecting testimonials today with ReviewLead's policy-safe review funnels designed for course creators.